Every so often, it becomes clear that there is a major gap in a market just screaming out to be filled by the right solution. Where does a business start when it wants to get a website built? There is an array of fantastic web developers out there who do a great job of building sites from the ground up but are often not an option for cost and deadline reasons. At the other end of the scale is a large range of 'template’ or 'do-it-yourself' options where the business owner is expected to become a website designer. The clear attraction is cost, but in the long-run quality, issues and the time required to build a site make this approach a poor option for most genuine businesses.