The major search engines offer pay-per-click advertising and typically have comprehensive online interfaces for setting up and starting your campaigns. You only pay when a visitor clicks on your advertisement. And your ad only appears in response to certain keywords that you have selected.
As PPC is a paid way of advertising in search engines it has to be done in a very sensible and targeted manner.PPC has its own set of rules, which need to be understood to get the right results. Our strategic approach for an effective PPC services at Ecisive are as follows:-
Keywords - Our team of PPC experts analyse the right set of keywords for your website which will give your more clicks and conversion. You can choose to have your ad appear on exact matches of a keyword or also on similar matches.
Ad copy - Our content writers writes a descriptive and catchy ad copy including the right set of keywords in them. It is made attractive to get more clicks.
Cost per click - The simple concept of how much it costs you when someone clicks on your ad. Yet cost per click can vary widely according to the keyword you have chosen and the way that your ad has been written. Professional at Ecisive manages the biding keywords and set them against requirement of giving return on investment (ROI).
Click through rate - The number of times people click on your ad, compared to the number of times it is displayed. A higher click through rate may be seen by a search engine as a sign of quality, in which case your cost per click goes down, as traffic to your site goes up.
ROI report - The ROI report is shared with the client and documented on daily basis. As per the performance of the campaign the PPC service is carried on. The detailed report can also be viewed by the clients which includes Click through rate (CTR), return on investment (ROI) and Impressions etc.
If you would like to know more about what Pay Per Click from different search engines could bring you, then call us on 305-714-9630 or email us at
information@ecisive.com
Advertising analytics
Because PPC is an Internet technology, a wealth of information is available for tracking ad performance. Besides the basic levels of click-through-rate for example, we can analyse your ads for their performance for different keywords. We can even follow your customers along each link in the route from PPC click to paid-for sale.
Campaign adjustment and optimization
We’ll actively test different PPC advertising for you, to systematically select and keep what works best for you. We’ll tune the words in your sponsored link, the keywords associated to each ad and the cost per click. We’ll streamline the selling process with you on your different web pages.
We manage PPC campaigns for a number of clients. Our knowledge and experience in this area allows us to set up, track and adjust your campaign for optimized results. Whether you are starting a test-campaign using a core set of exact keywords, or running advertising on large sets of “broad matches”, we apply the same diligence.